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It was one of those hard to forget events, events to look forward to. The #SetWetGo 4th edition organised by Marico’s male grooming and styling master brand Set Wet in association with Assam Bikers was held on February 1 at IIT Guwahati, during its annual fest Alcheringa. An event you would not want to miss. But in case you did miss then here are few pics from the event, photos which will tell you how much fun the event was where styling and biking came together, safety of course being the top priority!.

#SetWetGo is back with its third edition of a first-ever biking campaign in Northeast India at JB Law College (Jnanadabhiram Barooah Law College) in Guwahati, Assam. Professional bikers in a college filled with biking enthusiasts were enough to make everyone go crazy. However, going crazy without proper knowledge about safety is dangerous and at times a fatal game to play. This was highlighted by each of the professional bikers from team Assam Bikers. The biker’s perfect coordination with their metal partners is an example of intense practice and dedication towards their passion. The day-long event was organised by Set Wet, Marico’s male grooming and styling master brand, in partnership with Assam Bikers, one of the most popular biking groups of the region. Students throng at JB Law College as members of Assam Bikers make their entry With the addition of a continuous progression of dance and hip-hop numbers by…

The usual sultry Saturday afternoon of the University of Science and Technology Meghalaya (USTM) in the 9th Mile area of Ri Bhoi district was interrupted by the roaring of bikes and a continuous progression of rap songs. That’s how the second episode of #SetWetGo, a first-ever biking campaign in Northeast India, made its mark at the university. The day-long event was organised by Set Wet, Marico’s male grooming and styling master brand, in partnership with Assam Bikers, one of the most popular biking groups of the region, in Guwahati, Assam. The objective of the campaign was to interact with the youths of the Northeast and what better way than biking as a medium of engagement in this part of the country. The roar of the bikes brought in many spectators, bike enthusiasts and participants alike to witness this adrenaline-seeped event. As the team of Assam Bikers rode in perfect…