What happens when professional bikers come together to display their prowess in a university filled with bike enthusiasts? Add to it, the dance numbers of DJs and a continuous progression of instant rap songs — and you have a recipe for a perfect event. Swag, style, bikes, and rap — they were all in play at #SetWetGo, a first-ever biking campaign in Northeast India.
The day-long event was organised by Set Wet, Marico’s male grooming and styling master brand, in partnership with Assam Bikers, one of the most popular biking groups of the region, in Guwahati, Assam.
The objective of the campaign was to interact with the youths of the Northeast and what better way than biking as a medium of engagement in this part of the country.
The campaign started with a rally from within the city up to Gauhati University, where Set Wet had organised a number of fun activities for students to engage with the brand. When the team of Assam Bikers rode into the designated area, the crowd erupted with thunderous applause, and rightfully so. The perfect coordination between each of the bikers was a clear sign of their professionalism. One can clearly see their dedication and years of practice with their metal partners when they rode and conducted themselves during the entire event.
The activities were based on hair styling and biking, with the overall atmosphere of the event being loved and appreciated by the participants who attended the event. Set Wet goodies and stylish biking merchandises were worn by Assam Bikers and participants alike.
The campaign was launched in Gauhati University by none other than Mayur Mahanta, co-owner of Assam Bikers.
Here are a few glimpses from the entire event:
The entire congregation of different bikes of the likes of Duke KTM 200, Royal Enfield Himalayan and KTM 390, drew in spectators posing in front of the bikes for the #SetWetGo selfie contest.
The event also saw a gathering of local freestyle rappers-cum-musicians like MC Insane, Big Panda and AKHU, hyping up the crowd with their literally insane dance moves and skills.
(From left) Mayur Mahanta (founder, Assam Riders), Darshan Patil (official from Set Wet) & Reeky Sharma (anchor) addressing the gathering
A biking event is always incomplete without a burnout.
Ramp for the Figure 8 balance contest
A scene from the ‘tube-blowing’ challenge
And oh, trust us, even we prayed for the rain!