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Breaking stereotypes: Tommy Hilfiger unveils its first hijab collection

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US designer brand Tommy Hilfiger has unveiled its first hijab collection, setting an example of significant diversity and inclusion in the global fashion industry.

Source: tommyhilfiger/@ifdc_org

Graceful, stylish and comfortable, the soft grey hijab, made from a light weight jacquard cloth, has a delicate shimmer shot through with a gentle lurex thread. It features mosaic-like tumbling TH initials in a block pattern with Tommy Hilfiger branding running on a strip at the ends.

The hijab by the PVH Corp. owned designer brand has hit the markets and is available to purchase in Europe and the Middle East,  in select Tommy Hilfiger stores and on tommy.com. This is not the first time Tommy Hilfiger has designed with modesty in mind. Recently, they dressed hijabi model Halima Aden in a custom-made burkini for a sports-illustrated shoot.

Before the premium designer brand, numerous high-end fashion houses including Giorgio Armani, DKNY and Burberry or high street retailers like H&M and Mango had too embraced modest dressing. With a State of the Global Islamic Economy report projecting the modest fashion industry to be worth an estimated £226 billion (Dh1.08 trillion) worldwide, it is little surprise that Tommy Hilfiger joins a growing list of fashion houses eager to cater to the market.

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